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The Bridge · monthly newsletter

One letter a month, worth the open.

Language, media and the Maghreb — what we are reading, what we are arguing about on the desk, and one piece of craft you can use. Written by us, in the voice we write for clients.

The Bridge

ISSUE 07

The word that cost a campaign its audience

Three paragraphs on one translation decision, why it went wrong, and the twenty-second check that would have caught it.

Also in this issue

— Reading list: four pieces on Maghrebi media

— From the desk: how we scope a trilingual brief

— One question from a reader, answered

Past issues

Read a few before you subscribe. That is rather the point.

ISSUE 06 · FEBRUARY

When the client is also the source

ISSUE 05 · JANUARY

A style guide is a business document

ISSUE 04 · DECEMBER

The year in Maghrebi media

ISSUE 03 · NOVEMBER

Interviews people actually finish

ISSUE 02 · OCTOBER

Against the content calendar

ISSUE 01 · SEPTEMBER

Why we started StoryBridge

Newsletters as a service

We can run yours too.

The Bridge is the demonstration. Newsletter writing and management is part of our Content & Editorial line — for companies who want a letter their subscribers actually read.

Talk to us about it

Strategy, cadence and a format that suits your list

Written and edited to the same desk process as everything else

Arabic, French or English — or all three

Managed end to end, or drafted for your team to send